The Artwork Package
Almost every independent artist I know has made their recording, mixed
it, had it mastered, got the quotes for manufacturing and then notice they need
some artwork for the CD cover etc. It then takes several weeks of
scrambling around to get photos taken, a bar code and artwork in the format
required by the manufacturing plant.
It makes sense if you are going to be paying a graphic artist
to have him or her do all the graphics in one go at a package deal rate.
This should also mean that you will get a consistent look and feel about your
whole visual image.
ORDER YOU DO THESE THINGS IS IMPORTANT
- Search Engine Optimisation - Pick the keywords, hosting location,
domain name - .com. or .com.au, etc.
- Web Master - Hopefully you or a member of your band can do this to
handle updates etc. quickly and cheaply.
- Visual arts design by the Graphic Artist
- Band costumes and stage designs
- Some video for YouTube and links to Web site and MySpace - You could
shoot some video at the photo shoot if you have the sets etc. already set
- Web designer for your own web site, YouTube.com and MySpace.com.
Artwork package deal could consist of:
site design delivered as html files on a CD so upload it. Pages on your web site could include:
for each band member. Layout
around the text you supply.
guide – Must be easy for you to update this.
Res images page for media use on a special media sub site. eg. www.myband.com.au/media
to your MySpace and YouTube pages (Make sure the links open in a new
their e-mail to sign
up for newsletters. Use a service
where people can download samples of your music in exchange for their
to on-line fulfilment web sites where people can buy CD’s and MP3’s of
some YouTube videos of your band.
of current photos of you with fans at gigs. Include photos of happy
- Band colours and other graphical themes
- Template for Drum
Media and other street press advertisements.
- CD art (booklet, back page and CD label)
for album delivered according to the specifications of your CD
manufacturer. You will find artwork
specifications on their web site.
Don’t forget to supply the Barcode so this can be incorporated.
You get barcodes from your record company or distributor.
- A2 venue poster
- Template for A3 cafe poster
- Standard A6 size post card
one page bio and information pack for inclusion with your CD when sending to
You get photos done AFTER (note AFTER) consulting with your graphic designer. You and your graphic designer should come up
with an agreed brief for a photographer to produce suitable photos.
will have a list of photos that will be needed.
This list may include:
- Photo for Front cover of
CD perhaps also to be used on your posters.
- Photo for Back cover
- Photo for Surface of
- Photos for the CD booklet
- Gallery photos for the web
- A photo for your cafe
poster and postcard.
- Head & shoulder shots
for a bio etc.
for merchandise posters.
of the photos may be of things like your guitar or other instrument, not just
you go to your photo session you will have agreed with your graphic art
designer what clothes you will be wearing, what the backgrounds and poses will
be etc. You may even have a sketch of
what you are trying to get. The
photographer will know from your graphic designer’s sketch what you want a
photo like for the front cover artwork. The
photographer will have a list of photos he/she knows needs to be produced. On the day you can add in a whole lot of extra
spontaneous shots that may prove useful but the important thing is to get all
the photos on your list.
So often I see artists come back from a photo session and
have nothing suitable for their album artwork. Particularly male artists
will turn up to the photo, shoot in their normal day clothes, without any props
and ask: What are we going to do?
the photographer knows exactly what you want he/she will be able to get the
appropriate lights and backgrounds organised before the shoot.
remember your band colours, having a consistent theme etc.
NOTE: Don't let your graphic artist or ISP
control your domain name. Register it yourself and keep control of it.
MISTAKES WEB DESIGNERS MAKE
Web designers get too focused on the way they want the
whole page laid out and often don't cater for the variety of different browsers,
screen resolutions and speed of download. The result is it can look great
on the designer's computer but be difficult to navigate on other computers.
The most common mistakes are:
- Excessive amounts of flash programming. It is not
really that cool and it can take a long time to load, people can get board
and click away in that time.
- Having an opening index.html page that is just flash
and then you have to click on ENTER to get into the web site. Your
home page should be loaded with the key words from your SEO consultant, not
- Don't put scroll bars inside the page. There are
scroll bars on the browser, work with them not against them.
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